Magazín Sports Illustrated prichádza v roku 2018 na trh s novou kampaňou. Svoj klasický plavkový editoriál výrazne pozmenil. V roli modeliek sa totiž ocitli aj matky, spisovateľky, svetovo známe športovkyne či ženy plnších tvarov.

Tie vyzliekli celkom do naha a odeli ich len do vlastných hodnôt. Na prvý pohľad pikantné fotografie za sebou skrývajú myšlienku silných žien, prezentáciu sebavedomia a zároveň chcú upriamiť pozornosť na to, akým spôsobom sú ženy zobrazované v médiách. Podľa fotografa Taylora Ballantyna je kampaň „In Her Words“ o vlastnej identite. Jeho práca ponúka čitateľom po prvýkrát v histórii magazínu celkom neupravené čiernobiele fotografie.

IN HER OWN WORDS. Together these women create truth. Together these women lift each other up. Together we can empower. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 11:15am PST

IN HER OWN WORDS @sailorbrinkleycook This woman is a work in progress, romantic fighter and genuine. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 11:09am PST

IN HER OWN WORDS @paulinaporizkov This woman only needs one word- TRUTH. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 11:03am PST

IN HER OWN WORDS @robynlawley This woman is a mother, an environmentalist, a lupus warrior, a creative, a nurturer. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 10:52am PST

IN HER OWN WORDS @katewas_ This woman is strong, equal, vulnerable; just a few words that describe her power. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 10:48am PST

IN HER OWN WORDS @huntermcgrady This woman is powerful and worthy. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 10:20am PST

IN HER OWN WORDS @oliviaculpo Love transforms, pain shapes. This is a woman. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 10:16am PST

IN HER OWN WORDS @alyraisman Women do not have to be modest to be respected. This is a Fierce woman. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 9:25am PST

IN HER OWN WORDS @myladalbesio Built to Carry the Weight. This woman is Built Free. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 9:27am PST

IN HER OWN WORDS @eboneedavis This woman is fearless, with unconditional love and infinite passion. #ownit #ihow

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 13, 2018 at 9:37am PST

I couldn’t be more excited that today the @si_swimsuit project IN HER OWN WORDS (IHOW) that I and an insanely group of talented women have been working on for almost a year finally came out!!!! This is just a teaser!!! So much more of this to come. The unbelievable crew, to you I am so grateful, couldn’t have done a single day of this without you – @marymguthrie @robynlawley @sailorbrinkleycook @campbellritchie @frankelfresh @avarikki @justinewarwick @joannagiunta @alyssaconroy – you helped bring this thing to life. @mj_day and @si_swimsuit I couldn’t have dreamed of a better platform for this. MJ thank you for believing in me, trusting my creative and pushing me to make this the best it could possibly be. I’m humbled, honored and grateful beyond my own words. WE DID IT!!!! #OWNIT #IHOW @robynlawley Thank you to @vanityfair @goodmorningamerica and of course @si_swimsuit swim daily for the amazing coverage and articles this morning!

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 7, 2018 at 8:17am PST

I couldn’t be more excited that today the @si_swimsuit project IN HER OWN WORDS (IHOW) that I and an insanely group of talented women have been working on for almost a year finally came out!!!! This is just a teaser!!! So much more of this to come. The unbelievable crew, to you I am so grateful, couldn’t have done a single day of this without you – @marymguthrie @robynlawley @sailorbrinkleycook @campbellritchie @frankelfresh @avarikki @justinewarwick @joannagiunta @alyssaconroy – you helped bring this thing to life. @mj_day and @si_swimsuit I couldn’t have dreamed of a better platform for this. MJ thank you for believing in me, trusting my creative and pushing me to make this the best it could possibly be. I’m humbled, honored and grateful beyond my own words. WE DID IT!!!! #OWNIT #IHOW @paulinaporizkov Thank you to @vanityfair @goodmorningamerica and of course @si_swimsuit swim daily for the amazing coverage and articles this morning!

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 7, 2018 at 8:16am PST

In Her Own Words is about identity. Its purpose is to offer a platform for the participants to speak their truth by choosing positive words that represent who they are and what they strive to embody. The unique quality of this project is that it allows the subject to become the art director. By using her own words and body placement, she can position her body to create her own message, to make a personal and public statement and to stand in her own truth. I challenged these women to stay positive with their word choice regardless of what they were feeling in the moment to demonstrate that if we change our perspective, we have the ability to change our outcome. Though these women are undeniably breathtaking on the outside they are much more than that — they are mothers, daughters, sisters, creators, entrepreneurs, champions, role models – they are smart, strong, intelligent women that have aspirations and goals. They have voices. Voices that deserve to be heard. Owning who we are and the choices we have made to create ourselves, is something that can make us feel proud while also challenge us to self-reflect. We are all a work in progress. In order to move forward to be better, we must own our truth and stand in it without shame and without fear. These incredible women have trusted me to create a safe environment for them to explore those things about themselves. I have had the honor and privilege to get to know these women on a deeper level, to discover what’s inside each of them, and to see how these qualities have shaped their character. @si_swimsuit @sailorbrinkleycook #IHOW Thank you to @vanityfair @goodmorningamerica and of course @si_swimsuit swim daily for the amazing coverage and articles this morning!

A post shared by Taylor Ballantyne (@taylorbphoto) on Feb 7, 2018 at 8:04am PST

Pozri aj: Má 19 rokov a sleduje ju vyše pol milióna ľudí. Táto virtuálna kráska je úspešnejšia ako niektoré influencerky

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